Republik of Musik in association with Beyond Music & White Billionaire Records have partnered to present a musical initiative for the campaign of hope amidst the economic slowdown. Veteran actor Shatrughan Sinha and his daughter and Bollywood actress Sonakshi Sinha will be seen headlining the song.
Speaking about the song, Shatrughan Sinha said, “In the writer’s words, “Zaroorat mein zaroori ho jaate hain” is the need of the hour. This is sound advice for the current state and the conditions that we’re living under. The song gives expression to the pain of the people and how it can be eased. I am positive that we will tide through these difficult times and I am happy to have offered my voice — (audio and visual) to such a perceptive and creative initiative.”
Sonakshi Sinha also spoke about ‘Zaroorat‘, “Kudos to all the artists for executing the initiative of inspiring people to be resourceful and kind to each other. We are tackling big problems right now – economic slowdown, internal conflicts, and tension at our borders. Now more than ever, it has become pertinent to lend a helping hand or a kind word or even a smile.”
Varun Prabhudayal Gupta who is the Founder and Managing Director of ‘Republik Of Musik’, and Viral Motani, Founder of ‘Beyond Music’ stated, “A big thanks to the father and daughter duo and the team of fabulous artists who powered this initiative with their selfless gesture and respective talent. The message of Zaroorat is to caption the answer to the suffering around us. The only way out is to anticipate the needs of others and have each others’ backs. We thank our partners Anurag Chauhan, a social activist from Dehradun and Pakkhi Hegde, Manoj Lakhiani for believing in this cause.”
The musical video ‘Zaroorat’ shall start streaming on all platforms from October 1, 2020.