IPL is the most popular and awaited cricket league in India. The Indian Premier League is the one of the most sensationalised cricket tournaments of the world. It brings international players to domestic grounds which is more festivity than plain sports.
Indian Premier League is so huge that the league is now set to enter its 12th season. The first season happened in 2008 and it’s popularity has only increased. Watching IPL on TV was a major mode then. Netizens keep a track of the matches with scorecards on various cricket and sports.
Now when the mobile browsing has transformed a lot. Mukesh Ambani’s Jio has changed the way people interact with the interact. Now millions of cricket lovers watch live matches on their phones wherever they go. And this has helped in the growth of IPL viewership.
All those who were not able to watch IPL matches, have now got a strong and cost effective medium to watch the matches.
IPL have improved over the years on Television on the Internet.
IPL has proved to be a really big animal on Television. The most famous cricket league has helped TV medium gain a huge audience to increased.
The Average spent time on TV also increased big time. From an average of 28 minutes in 2016, it jumped to 34 minutes in 2018. IPL has also helped the sports genre increase its contribution to the overall TV viewing.
Star India’s OTT channel Hotstar is one of the major players for broadcasting live matches on the Internet. Hotstar claimed that a humungous 202 million viewer logged on the platform to watch the live match.
The lastest addition to the experience of IPL is the fact that you play and watch the match. With Jio Cricket Play Along, you get to experience the match on TV and on your mobiles in an interactive manner.
All the credit goes to Jio which has done tremendous job of making a digital India.
