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The Evolution Of Nike Inc.
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The Evolution Of Nike Inc.

#4 1978: BRS Officially Renames Itself Nike

In 1978, BRS Inc. officially renamed itself to the company we know today, Nike Inc. Beginning with Illie Nastase, the first pro athlete to sign with BRS/Nike, the sponsorship of professional athletes became a key marketing tool for Nike and the focus managed to slightly change the perspective of competitors looking to enhance their brand’s image.

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Murtaza Rangwala

Murtaza Rangwala is an entrepreneur and connector, as well as founder of Filmymantra.com. He's a frequent contributor for Filmymantra.com and provides startup advice on his motivational blog.Murtaza is a serial entrepreneur who loves building amazing products and services that scale. Digital Consultant and Social media Consultant for Leading Bollywood Movies and Celebrities. With more then 12Mn Plus followers on Social media. Have done a campaign for movies Like Sarbjit, Madaari. Engineer turned into Entrepreneur. @thatmedianerd on Twitter and Instagram

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