This is the first of its kind of a kind promotional stunt. Salman Khan, who isn’t even part of Imitaz Ali’s upcoming untitled venture, announced the date of the release of the film over a post on twitter. Salman Khan launched the poster of Shah Rukh Khan and Anushka Sharma’s next on his twitter ID. The movie did not have name, only a date – 15th August, 2017
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