Indian-Made Foreign Liquor (IMFL) company Jagatjit Industries is to set re-brand its IICE Vodka series,both in terms of packaging and flavours. The company has taken Bollywood actress Kalki Koechlin as its Brand Ambassador.
As its re-launch in India, they are running offline promotions and also they are going on road shows and activations in all the leading bars and pubs in the capital city. The brand is in the process of promoting the brand in selected malls. IICE Vodka plans to build an effective virtual IICE community to be with its fans as a part of its long term strategy.