American music group ‘The Black Eyed Peas’ is back with new music and this time they have paid tributes Indian cinema by incorporating high octane action packed sequences from films including Rajinikanth’s sci-fi ‘Robot’ and Ajay Devgn-starrer cop drama ‘Singham,’ in their latest video ‘Action’.
In this 4.48-minute-long video, he is trying to educate on deep fake technology and how fake news is spread. In this music video, he uses the technology and incorporates two Tamil blockbusters – Rajinikanth’s ‘Enthiran’ (2010) and Vishal’s ‘Ambala’ (2015), Telugu film ‘Maryada Ramanna’ (2010) and Ajay Devgn starrer ‘Singham’ (2011).
In his music video, Black Eyed Peas, has morphed the faces of Tamil Megastar, Rajinikanth and Bollywood actor Ajay Devgn’s with Will.I.Am and Taboo’s faces.
The music video starts and ends with the ‘Star Wars’ opening, talks about deep fake and fake news.
“We are living in very confusing times… We have smart phones and we do dumb things on them We have Artificial Intelligence but we can’t tell Fake news from Facts If we can’t handle Fake news!!! How can we handle the Deep Fake??? Don’t trust the screen,” the message, appearing like the Star Wars opening credits, at the end of the video read.
Will.i.Am on his twitter account wrote, “Check out our video for #ACTION inspired by #BOLLYWOOD…ive always loved music from india…#Elephunk and #MonkeyBusiness were inspired by Indian Culture…thank you India for your vibrancy and contribution to the world.”
Music Maestro AR Rahman also replies to his tweet, “The borders are blurring through art! #tamilcinema @directorshankar #rajnikant #india.”
While, Ajay Devgn wrote to will.i.am, saying: “This is a super-enjoyable track. Good stuff.”
The Black Eyes Peas earlier sampled Don song ‘Ye Mera Dil’ and ‘Ae Naujawan’ from film Apradh for their song ‘Don’t Phunk with my Heart’. The song ‘Urvasi Urvasi’ composed by A. R. Rahman for the 1994 film Kadhalan was sampled for Will.i.Am and Cody Wise’s 2019 song ‘It’s My Birthday’.
The technical members, William James Adams Jr, Allan Pineda Lindo, and Jaime Luis Gomez, also listed the movies that have inspired their video: SS Rajamouli’s ‘Maryada Ramanna’, ‘Robot/Enthiran’, Sundar C’s ‘Aambala’, Rohit Shetty’s ‘Singham’ and ‘Kopps’.
The video had started with a “warning”: “this video was made with DEEP FAKE technology… Do not believe everything you see…”