Narendra Modi’s eponymous decision of banning Rs. 500 and Rs. 1000 notes have hurt the growth of Indian Economy in a big way. Though this will help India to curb black money and put an end to corruption practices but for a shorter term, it is a turmoil situation. Even, Demonetization Effect can be clearly seen in the film Industry. At latest Censor Board Chief Pahlaj Nihalani has his own idea to save the movie business by delaying the releases.
Recently, Rock On 2 has been the only movie which has face the demonetization burnt in a big way. They didn’t even cross half the collection of their film budget as people are so much messed up due to the scarcity of open cash. This week releases, Force 2 and Tum Bin 2 have also suffered due to demonetization. So, even upcoming releases like Dear Zindagi, Befikre, Kahani 2, Dangal will also be facing problems at the Box-Office.
In an interview to a magazine, Censor Board Chief Mr. Pahlaj Nihalani suggested that producers should shift their release date to 2017 to overcome this problem. He said, “After cash resources dried up, particularly since 10th November, it has been noted most of the recent ticket bookings for cinema at multiplexes are being made via online platforms. However, since a very small amount of the cinema patrons have been using online ticketing platforms for buying cinema tickets, sales via online ticketing sites do not account for more than 20-30 per of capacities in multiplexes. In single screen theaters where attendance is most dependent on cash sales, the daily gross collections have reduced drastically.”
Don’t know about other movies, but Dear Zindagi will be releasing as per scheduled release of November 25. So let’s see what the makers of the other films have to say about this advice.
Here You can also watch out the latest interview of Vidya Balan.