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Akshay Kumar Lends Support To New Campaign On Menstrual Hygiene
Bollywood

Akshay Kumar Lends Support To New Campaign On Menstrual Hygiene

Akshay Kumar has been promoting films based on social issues. In his last release- ‘Padman’, Akshay tried to spread awareness about menstrual hygiene. Recently he collaborated with Niine Movement to break taboos created by society over menstruation hygiene and spread awareness across both genders and all age groups.

He took to social media to support the campaign with the message, “Only 18 per cent of Indian women use sanitary napkins vs 82 per cent who use unhygienic means. I support the #NIINEMovement which breaks the taboos on periods. Help bridge the gap from #18to82.”

The actor said in a statement, “Open and unafraid conversations on menstruation are powerful as they help to breakdown taboos… Menstrual hygiene is an urgent issue that we must resolve in India. Together, we can ensure that every female has the right to manage her period safely and with dignity, and the Niine Movement can drive the social revolution that India needs to initiate change for an entire country. The empowerment of women is the empowerment of a nation.”

Niine Movement devised by social entrepreneur Amar Tulsiyan.  Tulsiyan said, “We each have a responsibility to do what we can to tackle the taboos around menstruation and educate the next generation about periods in the right way. It is my hope that through the campaign, the Niine Movement becomes the spark that leads the way in bringing menstrual hygiene and dignity to every woman and girl in India.”
may 28 is remarked as Menstrual Hygiene Awareness Day . On this occasion, Akshay Kumar will discuss social taboos set by society which hold girls and women from using sanitary napkins for centuries.
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