1) Kids Consumer: McDonald’s is the world’s largest distributor of toys. It knows that kids love toys and includes one in 20% of all sales, distributing 1.5 billion toys each year. This has led to charges that McDonald’s is fattening profits by aggressively targeting kids with marketing for its unhealthy foods. In secret marketing documents, executives said that customers were losing the emotional connection to McDonald’s “formed as toddlers.” To foster renewed trust, a McDonald’s website for kids once touted mascot Ronald McDonald as “the ultimate authority in everything.” Thanks to toys, marketing and 8000+ play places in the US, about 90% of American kids between ages 3 and 9 visits a McDonald’s every month.
