5. The First Ticket.
Marketing teams are now trying innovative methods to outdo each other during film promotions, and sometimes going horribly wrong too.
So it isn’t really surprising to see Amitabh Bachchan and Boman Irani promote their film, ‘Bhootnath Returns’, by making public appearances in their character getups.
For film promotion Shah Rukh did something that you might not believe. Shah Rukh himelf sold tickets at the booking window of a Mumbai cinema. Yup that is true. On the opening day of 1994 movie Kabhi Haan Kabhi Naa, directed by Kundan Shah. SRK was paid a sum total of Rs 25,000 for the film.
