Zee TV presents Tumm Se Tumm Tak: A love story that transcends age and class

~ Sharad Kelkar and Niharika Chouksey to play Aryavardhan and Anu in this unconventional tale of love that blooms where no one expected it

Mumbai, July 5, 2025: In Indian society, relationships and marriage are often shaped by age-old traditions, where factors such as age, financial status, and social background hold significant importance. But love doesn’t follow rules—it charts its own course, often breaking barriers along the way. Zee TV, a channel at the forefront of storytelling, is all set to bring to its audiences a new and exciting fiction offering—Tumm Se Tumm Tak—that beautifully explores a unique modern-day relationship.

The show follows the unconventional romance between Anu, a 19-year-old middle-class girl, and Aryavardhan, a 46-year-old self-made business tycoon. Despite their stark differences in age, class, and lifestyle, love finds its way into their hearts, challenging everything society deems acceptable. This new offering is one of the key highlights under the channel’s brand philosophy, Aapka Apna ZEE TV, and draws inspiration from Zee Kannada’s immensely successful show Jothe Jothiyali. Produced by Studio LSD Pvt. Ltd., Tumm Se Tumm Tak premieres on July 7 and will air every day at 8:30 PM on Zee TV.

Popular actor Sharad Kelkar plays Aryavardhan, a powerful yet grounded businessman who commands respect with his wisdom, charm, and humility. Despite his wealth and status, he remains a man of integrity, valuing relationships over riches. Niharika Chouksey, on the other hand, brings Anu’s character to life—a vibrant, sincere, and affectionate young woman with dreams of securing a better future for her family. Loyal and determined, she values love but also understands life’s responsibilities. The one thing that holds utmost importance in Anu’s life is the trust she places in those she loves — a trust that forms the very foundation of her bond with Aryavardhan.

At the launch of Tumm Se Tumm Tak, the evening unfolded with a heartfelt celebration of love in all its forms. Guests shared their own personal love stories, each one a reminder that no two journeys are alike—and that every connection, no matter how unexpected, is meaningful. This touching segment set the stage for the introduction of the show’s lead couple, Aryavardhan and Anu. The audience was then treated to a romantic music video capturing the essence of their relationship, followed by a special screening of the show’s AV, offering a sneak peek into the emotional world of Tumm Se Tumm Tak and the unconventional love story at its heart.

Mangesh Kulkarni, Chief Channel Officer, Zee TV said, “Tumm Se Tumm Tak brings a fresh storytelling lens to our fiction lineup—emotive, rooted, yet distinct in its narrative style. This show stands out for its nuanced portrayal of connection and companionship, and we believe it will add to a compelling mix of content on the channel. Under the promise of Aapka Apna Zee TV, we’re working towards many more such stories that complement the bouquet of our new brand identity.”

Raghavendra Hunsur, Chief Content Officer, Z said, “As content creators, we’re always drawn to stories that reflect the quiet complexities of modern relationships. What drew us to Tumm Se Tumm Tak was its honest and layered take on relationships—how love can thrive beyond the constraints of age, class, or social norms. It’s not just a love story—it’s a deeply introspective journey of two people from completely different worlds finding a connection that defies logic. In many ways, it reflects the kind of nuanced, emotionally resonant storytelling we aim to bring to our viewers.”

Prateek Sharma, Producer, Studio LSD Pvt. Ltd., said, “Our association with Zee TV has always been built on mutual trust and a shared commitment to telling stories that matter. Tumm Se Tumm Tak is another solid step in that direction. We truly believe in the uniqueness and emotional depth of this concept, and we’re thrilled to have actors like Sharad Kelkar and Niharika Chouksey bringing these characters to life. Shooting in Delhi has added an authentic visual texture to the world we’re creating, and the entire team is pouring their heart into making this show something truly special. We can’t wait for the audience to experience it.”

Actor Sharad Kelkar said, “I began my career with Zee TV through shows like ‘Sindoor Tere Naam Ka’ and ‘Saat Phere – Saloni Ka Safar’, both of which played a significant role in giving me recognition and shaping my career. Now, after 16 years, being back on the channel truly feels like a homecoming.  Marking my return to television after eight years, choosing the right project to return to television was important to me, and Tumm Se Tumm Tak just felt right from the moment I heard the concept. It’s unlike anything I’ve done before on TV—emotionally layered, subtly powerful, and driven by characters who feel real. What makes it even more special is the team behind it—Zee TV, Studio LSD, producer Prateek Sharma and a cast and crew who are genuinely passionate about the story we’re telling. I’m excited to explore this role and bring Aryavardhan’s world to life. I hope the viewers enjoy watching it as much as we’ve enjoyed creating it.”

Actor Niharika Chouksey said, “Tumm Se Tumm Tak is such a heartfelt, meaningful story—and playing Anu has been a beautiful experience. She’s strong, full of love, and emotionally mature beyond her years. I feel incredibly lucky to work with someone like Sharad sir so early on in my career, he’s so generous and inspiring as a co-actor. I’m truly grateful to Zee TV and Studio LSD for trusting me with this opportunity, and I can’t wait for the audience to see what we’ve created together.”

As Tumm Se Tumm Tak unfolds, it will take viewers on an emotional journey filled with love, dilemmas, and societal pressures. But will Anu and Aryavardhan’s love withstand the test of time, family expectations, and the world’s scrutiny?

Mark your calendars as Tumm Se Tumm Tak premieres on Zee TV on 7th July 2025 and will air every day at 8:30 PM!