The government of India has issued a notification asking channels to don’t air any condom ads because they are “indecent especially for children”. The government has thought that it will create “unhealthy practices” among children.
An advisory from the ministry said, “It has been brought to the notice of the Ministry of Information and Broadcasting that some channels carry advertisements of condoms repeatedly which are alleged to be indecent especially for children,”
The advisory from the ministry has invoked the Cable Television Networks Rules 1994 for banning an “advertisement which endangers the safety of children or create in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner”.
“In view of the above, all TV channels are hereby advised not to telecast the advertisements of condoms which are for a particular age group and could be indecent/inappropriate for viewing by children. Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements.”
It is also reported that such kinds of advertisements can be aired between 10 PM and 6 AM, which will avoid exposure of such contents to the kids. Any failure to the rules will have strict action as per the rules.
Earlier this month, the Advertising Standards Council of India (ASCI) has requested the ministry to take a call on such ads and their airing time.
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