It makes sound business sense to hitch your trailer to a big film — it’s a practice most producers follow these days — but Shahrukh Khan won’t do that with Raees He doesn’t need to. The actor-producer will instead present his film (sans his Pakistani leading lady Mahira Khan, in case you were wondering) on his 51st birthday (November 2) at the event he hosts every year on that date at his bungalow in Bandra.
Instead, the trailer of Hrithik Roshan’s Kaabil, which clashes with Raees on January 26, 2017, will open with Ae Dil Hai Mushkil and Shivaay. A source explains the strategy. “SRK and co-producer Ritesh Sidhwani do not want any comparisons made with any other film. So, they will release their trailer a few days after Kaabil. But the bigger worry for SRK isn’t Kaabil as much as it is the trailer of Aamir Khan’s Dangal.
