Television

OMG! Star Plus opts for the best promotional strategy so far for Kasautii Zindagii Kay 2! Ekta Kapoor Scared!

Kasautii Zindagii Kay 2 is getting absolutely amusing and astonishing response as the masses are going crazy eagerly waiting for the age old loved love saga to get revived after years on TV! With all the excitement amongst the people for the show, here’s comes another exciting step taken by Star Plus! Kudos to the best promotional strategy so far, adopted by Star Plus for Kasautii Zindagii Kay 2 promotions! The strategy is such level amusing that Ekta Kapoor too is scared!

https://www.instagram.com/p/BnYToHIgFiB/?hl=en&taken-by=ektaravikapoor

While Erica and Parth are busy wowing people by their appearances in the promotions and the pictures from the shoot going viral over the internet, there is a huge set up built in the minds of people that has currently left them absolutely eager for the launch of their long awaited show Kasautii Zindagii Kay 2! To add up to the people’s excitement Star Plus have installed 23 – feet #KZKStatueOfLove in 10 cities of India. Today, they unveiled one in Mumbai’s Carter Road area of Bandra. Esha Deol and her husband Bharat Takhtani were present for the event and even got a pic clicked with the statue as the backdrop.

https://www.instagram.com/p/BnN_oK8gCCR/?hl=en&taken-by=ektaravikapoor

The kind of promotion that is going on for the show Kasautii Zindagii Kay 2 have truly set up the standards too high and we absolutely cannot wait to know what the story is going to be about and what shall turn out in Anurag and Prerna’s life in this generation next sequel of the old love saga!

As a response to the 23 feet statues, Ekta Kapoor put up a post wherein she mentioned that she is scared as this is building up pressure over her to match up to the level set!

“23feet installations all over india in ten cities ! @starplus ur promotions r d pressure that’s scaring me 🙏🏼💋💋💋❤️”

https://www.instagram.com/p/BnjAAu_AKiU/?utm_source=ig_embed

“. & Bharat Takhtani are heading to to witness an amazing moment in HISTORY. Head there NOW.

“Are you there at the to witness this incredible unveiling of the ?

This truly is like a never seen before strategy and Hats Off to Star Plus for attempting this for their show! Cannot wait for 25th September when the show will go on air!!

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