In an interview to Bollywoodlife, Film trade expert, distributor and exhibitor Akshaye Rathi reveals about Films trade, “The only place where producers, I am not saying all producers but many producers probably give the actual figures is in their Income Tax returns. Having said that, unfortunately, we live in a world where perception is reality or at least some producers like to believe so. But very honestly, the only one who gets fooled by these kinds of gimmicks of giving out inflated figures is the producer himself. Because trust me when I say this, the entire trade knows what the reality of a film is and the audience also knows the reality of the film. So by trying to create a perception, the producer is only fooling himself and nobody else. It is unfortunate but I think that more important than creating a false perception, it is better to accept the reality and work towards bettering yourself.”
When Akshaye Rathi was asked about, Is producers should be blame for this incorrect figures, he said, “Absolutely. In fact, the reason why multiple figures come out every single day for every single film is because the producer gives out one figure, the trade and trade analysts give out another figure and the stars and fans of the star give out a whole new figure. But nobody from the audience will ever know which is the actual, authentic figure.”
Overall, these revelations by the film trade expert clearly mean that producers do have the actual collection figures but they manipulate it to get a better perception of their film!
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