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#FilmymantraQA – When does Akshay Kumar kick-start the promotion of Brothers? [Riti Nagpal]
This would be immediately in the first week of August. Currently Akshay Kumar is shooting in Romania for Singh Is Bling and he would be back in Mumbai by end of the month. Post that, he would immediately go heads-on into the promotion of Brothers where he would be joined by Sidharth Malhotra as well. By then, Jacqueline Fernandez too would be back from Morocco where she is currently shooting with John Abraham and Varun Dhawan for Dishoom.
Meanwhile, Karan Johar is using the social media platform to promote the film by releasing stills, songs and videos from the film.A still from the movie.
The film is currently hot in the trade due to its exciting combination of cast, producer and director [Karan Malhotra]. Moreover, with the promo fetching a very good response, what with Eight Million views already and over 90% viewers giving it a Thumbs-up already, it is a matter of promotion reaching its crescendo once Akshay Kumar takes centre-stage. This would be a 15 days exercise leading to the film’s release on 14th August. Moreover, with a big holiday on 15th August, it is a matter of consolidation for Brothers.
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|Joginder Tuteja tweetsÂ @tutejajoginder|