Box Office

Akshay Kumar’s Padman faces sudden fall on its seventh day

Padman’ written and directed by R. Balki which had opened to positive reviews from critics and audiences alike with good word-of-mouth publicity has witnessed a sudden drop in its box office collections as on Thursday. The film which released last Friday on February 9th, 2018 with a successful first day opening stands at a total collection of Rs.62 crore according to trade estimates as on Day 7 of its release.

As per trade estimates, the Day 7 box office collections of ‘Padman’ are Rs.3.75 crore. The film witnessed a big fall in its collections from its sixth day which amounted to Rs.7 crore.

‘Padman’ has fared extremely well in the cities of Mumbai, Pune and Bengaluru and has emerged to have the second highest opening weekend of 2018 after ‘Padmaavat’. The film’s opening weekend collections also mark the 11th highest weekend in Akshay Kumar’s career. The film is made on a total budget of Rs.70 crores inclusive of prints and advertising cost with the cost of production being Rs.55 crores. The film has released across 3350 screens worldwide with 2750 screens in India alone.

‘Padman’ focuses on the real-life true story of the Tamil Nadu-based activist Arunachalam Murugananthan, who worked tirelessly towards providing low-cost, eco-friendly and hygienic sanitary napkins to the women in rural areas. Akshay Kumar features in the lead role with Radhika Apte playing the role of his wife and also stars Sonam Kapoor with the film being written and directed by R. Balki. The film has been adapted from the short story ‘The Legend of Lakshmi Prasad’ in the book written by Twinkle Khanna which itself is inspired by the life of the social activist.

The producers of ‘Padman’ have recovered Rs.50 crore of its production cost from satellite rights, digital rights, overseas screening and music rights of the film. The makers are hoping for the film to reach the Rs.100 crore mark and cross that if at all the second weekend seems hopeful for the film to do favourable business. However, with films like ‘Aiyaary’ and Hollywood’s ‘Black Panther’ releasing this Friday, ‘Padman’ is set to face competition at the box office

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