3. Good Publicity / Bad Publicity
Publicity is an important thing, whether it’s positive or negative. Raees has its own share of publicity, mainly in negative terms. The movie has been delayed from Eid 2016 to January 25, 2017. Apart from this, Pakistani actress Mahira Khan has also garnered mainly negative publicity. And Yes! The dialogues are helping the movie in terms of good publicity. On the opposite, Kaabil is getting publicity mainly with its clash with Raees!
