1) Kids Consumer: McDonald’s is the world’s largest distributor of toys. It knows that kids love toys and includes one in 20% of all sales, distributing 1.5 billion toys each year. This has led to charges that McDonald’s is fattening profits by aggressively targeting kids with marketing for its unhealthy foods. In secret marketing documents, executives said that customers were losing the emotional connection to McDonald’s “formed as toddlers.” To foster renewed trust, a McDonald’s website for kids once touted mascot Ronald McDonald as “the ultimate authority in everything.” Thanks to toys, marketing and 8000+ play places in the US, about 90% of American kids between ages 3 and 9 visits a McDonald’s every month.
Murtaza Rangwala is an entrepreneur and connector, as well as founder of Filmymantra.com. He's a frequent contributor for Filmymantra.com and provides startup advice on his motivational blog.Murtaza is a serial entrepreneur who loves building amazing products and services that scale. Digital Consultant and Social media Consultant for Leading Bollywood Movies and Celebrities. With more then 12Mn Plus followers on Social media. Have done a campaign for movies Like Sarbjit, Madaari. Engineer turned into Entrepreneur.
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