When it comes to endorsements, many fairness products companies have roped in Bollywood celebrities as they think that celeb faces will help in retaining the products brand value.From Shahrukh Khan to John Abraham to Deepika Padukone, everyone has been seen endorsing fairness products.
But there are some celebs from the film fraternity who have said no in promoting any products related to racism or skin discrimination. Let’s have a look on these celebs.
He refused to be a brand persona for a fairness cream brand and in an interview, he said “This fair skin obsession has to be discouraged. It’s so regressive to put a value, negative or positive, to skin colour. Things like these are actually seeds of racism and they only promote low self-esteem. I believe in loving yourself just the way you are; dark, dusky or wheatish – you’re perfect.”
- Bipasha Basu
This Bengali Beauty refused fairness cream endorsement and said that she will never promote such products.