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Sidharth Malhotra to endorse American Swan, online fashion brand for the youth, has roped in Sidharth Malhotra as its brand ambassador.

The “Ek Villain” star will promote AS ORIGINAL, American Swan’s latest fast-fashion, youth collection of apparel and accessories.

“Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles,” Sidharth said in a statement.

AS ORIGINAL is inspired by chic and urban American lifestyle with an emphasis on design, quality and innovation. The collection offers a wide and diverse range of merchandise across graphic tees, tops, polos, shirts, denims, trousers and accessories.

“Sidharth is a heartthrob among teens and his innate style, effervescence and liveliness go very well with the core attributes of our brand,” said Anurag Rajpal, director and CEO, American Swan Lifestyle Company.

The range is priced between Rs.399 and Rs.1,999 and is available on the brand’s e-commerce portal

Murtaza Rangwala

Murtaza Rangwala is an entrepreneur and connector, as well as founder of He's a frequent contributor for and provides startup advice on his motivational blog.Murtaza is a serial entrepreneur who loves building amazing products and services that scale. Digital Consultant and Social media Consultant for Leading Bollywood Movies and Celebrities. With more then 12Mn Plus followers on Social media. Have done a campaign for movies Like Sarbjit, Madaari. Engineer turned into Entrepreneur. @thatmedianerd on Twitter and Instagram

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