AmericanSwan.com, online fashion brand for the youth, has roped in Sidharth Malhotra as its brand ambassador.
The â€œEk Villainâ€ star will promote AS ORIGINAL, American Swan’s latest fast-fashion, youth collection of apparel and accessories.
â€œToday, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles,â€ Sidharth said in a statement.
AS ORIGINAL is inspired by chic and urban American lifestyle with an emphasis on design, quality and innovation. The collection offers a wide and diverse range of merchandise across graphic tees, tops, polos, shirts, denims, trousers and accessories.
â€œSidharth is a heartthrob among teens and his innate style, effervescence and liveliness go very well with the core attributes of our brand,â€ said Anurag Rajpal, director and CEO, American Swan Lifestyle Company.
The range is priced between Rs.399 and Rs.1,999 and is available on the brand’s e-commerce portal www.americanswan.com.