Bollywood

Shahrukh Khan’s Raees trailer on his Birthday!

 

It makes sound business sense to hitch your trailer to a big film — it’s a practice most producers follow these days — but Shahrukh Khan won’t do that with Raees He doesn’t need to. The actor-producer will instead present his film (sans his Pakistani leading lady Mahira Khan, in case you were wondering) on his 51st birthday (November 2) at the event he hosts every year on that date at his bungalow in Bandra.

kaabil_poster

Instead, the trailer of Hrithik Roshan‘s Kaabil, which clashes with Raees on January 26, 2017, will open with Ae Dil Hai Mushkil and Shivaay. A source explains the strategy. “SRK and co-producer Ritesh Sidhwani do not want any comparisons made with any other film. So, they will release their trailer a few days after Kaabil. But the bigger worry for SRK isn’t Kaabil as much as it is the trailer of Aamir Khan‘s Dangal.

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Murtaza Rangwala

Murtaza Rangwala is an entrepreneur and connector, as well as founder of Filmymantra.com. He's a frequent contributor for Filmymantra.com and provides startup advice on his motivational blog.Murtaza is a serial entrepreneur who loves building amazing products and services that scale. Digital Consultant and Social media Consultant for Leading Bollywood Movies and Celebrities. With more then 12Mn Plus followers on Social media. Have done a campaign for movies Like Sarbjit, Madaari. Engineer turned into Entrepreneur. @thatmedianerd on Twitter and Instagram

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