Santy Sharma’s Reborn Appeared in Spotify’s New Rap Hindi
Rap scene is growing rapidly in India
Filmymantra: Santy SharmaThe Indian hip-hop and rap world has grown significantly in recent years, with more artists than ever breaking out from underground groups and moving into the mainstream. Spotify’s editorial playlist New Rap Hindi has been the greatest contributor to this growth, providing a significant platform for both up-and-coming rappers and established acts. ‘New Rap Hindi’ is a meticulously selected playlist featuring the most exciting and latest Hindi rap songs. It gives a platform to artists who otherwise wouldn’t be heard by many.
The playlist features both independent artists and up-and-coming artists, connecting the mainstream rap and underground hip-hop scenes in India. For most artists, being included in this playlist is a career highlight, as it exposes their music to thousands of new listeners and prospective fans.
Some of the biggest names in Indian rap, including Kr$na, Ikka, Emiway Bantai, and MC Stan, have been featured on ‘New Rap Hindi’, proving its validity and role in the market. Meanwhile, it serves as a platform for independent artists and lesser-known artists alike to reach more people and achieve a dedicated fan base. One such emerging artist is Santy Sharma, whose latest song ‘Reborn’ has earned a position in the ‘New Rap Hindi’ playlist. ‘Reborn’ is an inspirational and spiritual rap song featuring Sharma’s artistic growth and rich lyrical abilities. The song has already made its mark, registering over 200,000 streams across channels in a single week. The song was distributed by Media Company DigitalYoog Media. Being included in this editorial playlist has been a turning point for Santy Sharma, increasing his exposure and broadening his audience.
In addition to being a discovery platform, the playlist is also an important driver of India’s developing hip-hop culture. It brings new sounds, varied lyrical content, and regional flavours to the forefront, making Hindi rap more mainstream and attractive to a wider audience. With streaming platforms revolutionizing the way music is consumed, editorial playlists like ‘New Rap Hindi’ are becoming instrumental in an artist’s journey to success. As more rappers break barriers and push creative boundaries, this playlist remains a vital touchpoint for fans eager to explore the latest and greatest in Hindi rap.
