“Mohenjo Daro” and “Rustom” have opened to superb response at the Indian box office, but Akshay Kumar’s film is likely to make a bigger collection than Hrithik Roshan’s movie on the first day.
“Mohenjo Daro” and “Rustom” are two of the most-hyped and highly-anticipated big-ticket Bollywood movies of 2016. Ever since they were announced, both the movies have been generating positive buzz on social media over its cast, story, and production. The makers of both the films have shelled out hefty sums on massive publicity and have also adapted several unique promotional strategies.
Considering the budget, “Mohenjo Daro” and “Rustom” were expected to release with a massive screen count each in the domestic market. But since both were released on the same date, they had to fight for the theatres. The result was both had to share existing number of cinema halls.
The Hrithik Roshan starrer has been released in 2500 screens, while the Akshay Kumar starrer managed to get 2300 theatres in the domestic market on Aug.12. The hype and promotion helped both “Mohenjo Daro” and “Rustom” record decent advance booking. But the Akshay Kumar starrer had an upper hand than the Hrithik starrer.
