The internet is not only an excellent communication tool but also a treasure trove of information. It has changed the way we communicate and research. An internet connection can find information on just about any subject within a matter of seconds. It is a great place for promotional activities and many businesses are making optimum use of the social media.
Online users who have a large number of followers on social media networks and they are helpful for the businesses. Finding and following accounts of real people and businesses who are relevant to your business is a first step to building your own following.
Many famous hotels and resorts in the world get emails daily from a number of self-proclaimed influencers who propose to provide services in exchange of free sty, meals and drinks in the hotel or resort.
https://www.instagram.com/p/Buio8cQlKiT/?utm_source=ig_embed
Gianluca Casaccia, manager and co-owner of the White Banana Beach Club in the island of Siargao, was also getting a lot of emails from influencers and when he was not able to take it anymore, he took to his Facebook page and made this post:
“Help out there.
We are receiving many messages regarding collaborations with influencers, Instagram influencers.
We kindly would like to announce that White Banana is not interested to “collaborate” with self-proclaimed “influencers”.
And we would like to suggest to try another way to eat, drink, or sleep for free.
Or try to actually work.”.
Here’s the Facebook post:
https://www.facebook.com/whitebananabeach/posts/2276144212608985
The post went viral, triggering a debate on the role of so-called influencers.
Gianluca had no intention of making the post viral, but he received 12K reactions, 1.6 K comments and has been shared. Many have supported the small time businessman. One of the online user even called these self influencers ‘modern day beggar’. He made it clear that there was nothing against the influencer against the post and they had also worked with some influencers in the past, but this time they were talking about the once who wanted to enjoy their services for free and he termed them as “wannabe freeloaders”.
