The Covid 19 pandemic has given brands a chance to redefine and evaluate and their marketing strategies While most already had a digital presence, they have had to adjust their marketing strategies to accommodate new customer needs and demands brought about by the pandemic, Usman Rao has been consulting with various brands to help them develop creative digital marketing strategies that set them apart from other brands.
Usman Rao is a 22 years old entrepreneur from Saharanpur, India. He is the founder of Jelly143 Marketing Media, and is also known as “The Heart of Entrepreneur”. He is also a YouTuber and influential personality on Instagram and a motivational role model for young kids. who is well known for his creative content online, As a digital marketing expert, he helps brands connect better with their customers. His advice has come in handy, especially during this COVID-19 period when most brands have moved their operations online.
Now more than ever your brand should be visible online remarks, Usman. If you barely used your Social media or website pages before, this is the time to revamp and start using them.
With the exception of very few people have turned to online shopping to buy anything they need, from groceries to electronics and clothing, you should ensure that your brand is always visible online and a catalog of your products available together with the prices This way, your customers can easily purchase their favorite products from you.
According to Usman, your rate of engagement with your clients should be high on your social media pages so that you can drive traffic to your site, You can have giveaways to increase traffic to your social media, which will lead to an increase in sales.
As a brand, you need to not only sell your products but also respond to your client’s needs empathetically,
This means that while you advertise yourself, you can find ways to show empathy to your customers. For instance, you can offer free delivery to the elderly or ill or include a feel-good message in your packaging.
This is not the time to be too pushy with your customers – you should be sensitive and empathetic, If possible, you can also contribute to local food banks that are helping those in need. This will not only build a good name for your brand, but you will also have helped people in need, Usman added
These are challenging, extraordinary times for everyone, but it also presents brands with a unique opportunity to connect with their customers, Your brand can still flourish if you implement Usman Rao’s tried-and-tested digital marketing strategies.
