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It is Katti Batti v/s Meeruthiya Gangsters this week

This week’s major release is Katti Batti and the film is expected to take a decent opening at the Box Office. With the subject in hand, its lead female protagonist (Kangana Ranaut) and also her first time pairing with Imran Khan, the hype could have been really good. However, despite its promotion beginning three months in advance, the buzz is decent to good while visibility is fine. It would have just helped further had the excitement been all time high.
One could also attribute this to the fact that major chunk of interview-based promotion so far has been centered on the actors’ personal life than the film in itself, which is a recent (scary) trend building up of late. Promotion for a film is ideally expected to ‘promote a film’ instead of ‘promoting a star’. However, this is what’s happening today, which is resulting in the actual content in the offering getting relegated somewhere in the background.
Nonetheless, coming to the Box Office prospects of the film, Katti Batti – basically a city centric film – should take an opening in the range of 30%-40% and then see progress on the basis of word of mouth. Though there is a plethora of releases next week, the film can still survive well for two weeks if the content is superb, until biggie Singh Is Blinng and the powerful Talvar release on 2nd October.
Another release of the week is Meeruthiya Gangsters and the first milestone for the ensemble film would be to see an all-India release. Though the film has been promoted reasonably well, it would struggle to find an audience for itself, except for the U.P. belt up North.

 

Murtaza Rangwala

Murtaza Rangwala is an entrepreneur and connector, as well as founder of Filmymantra.com. He's a frequent contributor for Filmymantra.com and provides startup advice on his motivational blog.Murtaza is a serial entrepreneur who loves building amazing products and services that scale. Digital Consultant and Social media Consultant for Leading Bollywood Movies and Celebrities. With more then 12Mn Plus followers on Social media. Have done a campaign for movies Like Sarbjit, Madaari. Engineer turned into Entrepreneur.

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