Bollywood
Kaabil and Raees Should Learn something from this Movies!
Find your target audience and market accordingly.
Now ADHM was a typical Karan Johar film, and his audiences are mostly of the multiplex variety, so it made most of its business in the multiplexes. Shivaay, on the other hand, is an action film and worked on the single screens better. So both the films ate less into each other’s business and turned out to hit.