A Passion for Natural Skincare
Juhi Parmar, widely recognized for her iconic role as Kumkum, has embarked on a new chapter as an entrepreneur with the launch of her natural skincare brand. Drawing inspiration from her passion for nature and its nourishing powers, Juhi’s venture is a celebration of natural ingredients, self-care, and sustainability.
The Philosophy
“For me, beauty has always been about embracing what’s real,” says Juhi. “I’ve always believed in the power of natural remedies and organic products. Over the years, my followers have trusted my advice on skincare, which inspired me to launch a brand that aligns with my values. I wanted to create something that not only nourishes the skin but also honors the Earth that provides us with everything we need.”
More Than Just Skincare
The brand’s philosophy extends beyond skincare, aiming to foster a community focused on authenticity, wellness, and environmental care. Juhi and her co-founder, Harsh Khanna, have also committed to planting one tree daily in partnership with a reforestation organization, emphasizing their dedication to giving back to the planet.
Rooted in Ayurveda and Sustainability
Juhi highlights that Ayurveda, with its rich legacy of natural healing, is a cornerstone of the brand’s products. The extra “e” in the brand’s name symbolizes the Earth, reflecting its core values of sustainability and connection to nature.
A New Chapter in Juhi’s Journey
This initiative marks a meaningful step in Juhi’s journey to inspire self-love, promote natural beauty, and honor the planet. Through her brand, she aims to redefine skincare as a celebration of nature and self-care while encouraging others to embrace their authentic selves.
