Happy New year trailer which was released on 14th August 2014 has created All Time New Records by using the digital way of publicity. It has used almost all the trending social media platforms to reach the trailer to all of its fans and set various records
-> 261k+ likes on Facebook Page trailer
-> 63k+ Shares of Facebook Page trailer
-> 2.3Million Views on Facekook Page trailer
-> 20Million audience reach on Facebook
-> 11.9Million Happy New Year Related Tweets on Twitter
-> Trailer was also sent to Watsapp user who have selected the choice.
-> 13Million+ Tata Sky subscribers reached the trailer on air on specific channel.
->Â Half a Million people received trailers through emails and SMS.