#FilmymantraQA – Is Emraan Hashmi’s Hamari Adhuri Kahani a Hit, Flop or Average?
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#FilmymantraQA – Is Emraan Hashmi’s Hamari Adhuri Kahani a Hit, Flop or Average? [$@ûrãbh.K @EHCOBRAMAN]
Hamari Adhuri Kahani, with a budget of 35 crore, is a Coverage affair, which means it has managed to recover its cost and make little profits too. A huge deal for that is due to the satellite, music and home video rights that were sold for 22.5 crore. While the theatrical business of the film would fold up under the 35 crore mark in India, the film has managed to do reasonably well in Overseas with around 11 crore coming in. That has helped too.
Eventually, on an investment of 35 crore, the film would make a little profit of around 7-8 crore, hence managing to sail through.
For the records, theatrically the film has done better than Emraan Hashmi’s last few films Mr. X [25 crore], Ungli [23 crore] and Raja Natwarlal [29 crore]. That said, the actor is capable of delivering much better and now all eyes are on his Azhar which releases next year in May. Given the fact that it is a biopic and is of controversial nature with Ekta Kapoor as a producer, it is expected to bring back huge numbers for Emraan.
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