The ‘Dil Dhadakne Do’ actress Anushka Sharma is super excited on the becoming the brand new ambassador of Procter and Gamble for Pantene.
The Bollywood beauty is replacing Shilpa Shetty Kundra who was the face of the hair washing shampoo till date. The actress who made her debut opposite Shah Rukh Khan in ‘Rab Ne Bana Di Jodi’ in 2008 would be seen as the face of the brand from July end.
She has been signed for a whopping amount of Rs. 4-5 crore for a year which could be extended for 2 years, reports The Economic Times. Take a look at the picture shared by Anushka on her Instagram account.hka who have
There have been innumerable actresses before Anushka who have endorsed the brand like Katrina Kaif, Shreya Saran and Sushmita Sen.
With a typical celebrity endorsement deal signed for 4-5 days a year, Sharma’s price for a day’s work comes to about Rs 1 crore, a fact her talent management team at YRF confirms. This deal would bring Sharma’s price close to the top actors such as Deepika Padukone, Katrina Kaif and Priyanka Chopra, who are paid close to Rs 1.5-2 crore a day.
Confirming Sharma as the new face of Pantene, though not willing to comment on the deal worth, a spokesperson from P&G said: “Anushka is independent, intelligent, young and spunky . We wanted a celebrity endorser who is real, relatable and personifies the dynamism of our Pantene consumer.