Leading Actress Amy Jackson announces her new mobile app Amy Jackson Official App to be released on 4th March, 2017 in collaboration with New York based startup escapex. The new app will let fans access Amy’s social handles (Facebook, Twitter, Instagram) and interact with her directly through the in-app social feed. This provides an unparalleled experience for fans, who will be able to enjoy unique & exclusive content from Amy and will be able to be an integral part of Amy’s World.
The app will provide unique features like push notifications, Featured Videos, Superstar posts, contests, Superfan badges, Subscription and Live Broadcast.
Superstars: The latest breakthrough in fan engagement
An exciting, patented feature will transform how fans interact with Amy by giving them the option to boost their or their peers’ comments to increase visibility and actually be seen by the star herself. By turning recognition into virtual currency, the entire fan base can trade their earned or purchased in-app currency to promote themselves and others to the top of the comments feed and become Top Fans. This one of a kind tool also increases fan-2-fan engagement, while giving users a true sense of community.
“The future is going to be very exciting for me with a number of projects in the pipeline, and you will be the first to know about them here on my official app. The app allows me to move to the next level in social media engagement and I look forward to a deeper interaction with my fans,” says Amy Jackson.
Native Ads: Keeping the app free for the fans
For Stars like Amy Jackson, this kind of independent digital route offers a major advantage. Being completely free for fans, the app will display the same advertising content sold by big networks. The same targeted ads these users see on Facebook, Twitter and Google are now bringing revenue to the person who produces the content that drives people to these apps and websites in the first place.
An artist-owned app garners the star a greater slice of ad revenue, while also scooping up data on which content fans like most and being able to directly sell all sorts of merchandise. By creating her own branded app, Amy hopes to provide her massive fan base with a better social experience and closer connection.
Sephi Shapira, CEO escapex “We are honored to partner with Amy Jackson one of the most innovative stars on the raise today. Alongside her acting and a modelling career Amy features as a brand ambassador for Yardley of London and Ponds Beauty. Together, we strive to start a new era in social media where control is put back in the hands of models, actors and creators who will finally be able to fully engage with their fans.” said Sephi Shapira, CEO EscapeX
About Amy Jackson
Amy Jackson is an actress and a model.
Amy’s phenomenal rise to fame started out in the quiet streets of Woolton, Liverpool, where she was working as a successful model within the UK and across Europe. In 2009, Amy was spotted by Tamil film director A. L. Vijay in America when she was crowned Miss Teen World. Within a few years, Amy has gone from Liverpool beauty queen to one of the most in demand actresses in Indian cinema.
Amy made her first acting debut in 2010 staring in the Tamil period drama Madrasapattinam which became an instant box office hit and Amy has since then taken the Bollywood and Kollywood industry by storm and featured in lead roles in a further eleven Indian movies, working in three different languages – Hindi, Tamil and Telugu.
Alongside her acting, Amy continues to carve out a successful modelling career working with top level photographers for shoots and appearing in internationally renowned magazines such as Vogue, GQ, Harpers Bazaar, Maxim, FHM, Verve and Hello! Amy features as a brand ambassador for Yardley of London and Ponds Beauty.
Away from work, Amy promotes special causes close to her heart such as ‘Girl Child’ education in India and as a spokesperson for St Jude’s Children’s Hospice raising awareness.
Amy is currently shooting in Chennai for one of the biggest movie to be released in 2017. The name of the movie is 2.0. The film is starring the Demi God of Indian cinema Rajnikanth along with Superstar Akshay Kumar and Amy Jackson. Immediately after her App launch Amy Jackson will leave for UK to shoot for a British film BoOgie Man.
About escapex
The Amy Jackson app is developed by escapex, a New York startup that produces white label apps for artists such as Bob Marley, Enrique Iglesias, Wyclef Jean, Sunny Leone, Remo D’Souza, Neha Kakkar and 60 other celebrities. Founded in Dec 2014 by mobile and entertainment entrepreneurs, escapex has 70 team members working around the world with a mission to build a different engagement model, to reimagine social media where control is in the hands of creators, not platforms. Where those driving engagement are compensated, not the networks they use. Where communication is direct, no intermediaries. Where everyone can be seen.
