World Television Day: Television has always been a powerful medium for shaping society, says Rinku Ghosh
Actress Rinku Ghosh, who has been part of shows such as Mohe Rang De, Junooniyat, and Anokha Bandhan, says that TV plays a significant role in shaping society today and its values. She adds that it not only reflects society but can also drive change
“Television has always been a powerful medium for shaping society. Over the years, it has brought people together, educated audiences, and sparked important conversations on social issues. From promoting women’s empowerment to addressing taboo subjects, television has consistently influenced public opinion. It mirrors society, but it also has the potential to drive positive change and inspire viewers to think differently,” she says.
She says that TV has changed a lot since she first began. “I’ve been part of the industry for over two decades, and the transformation is phenomenal. When I began, television was more traditional in its storytelling, focusing on family dramas and daily soaps. Today, it’s much more versatile, with diverse narratives, advanced production quality, and a broader range of genres. Audiences now expect relatable content that pushes boundaries, and technology has made storytelling more visually engaging,” she says.
She adds, “TV remains one of the strongest platforms for storytelling. Its episodic nature allows for deeper character development and long-term engagement with the audience. Unlike films, television can tell stories that evolve over months and years, creating an emotional bond that’s hard to replicate elsewhere.”
Her opinion on OTT replacing TV.
She says that OTT can never take the place of TV. “The daily presence of TV shows in people’s homes creates a unique connection. Audiences grow with the characters, laugh, cry, and celebrate with them. This intimacy builds a lasting relationship, and as actors, it’s heartwarming to know that our work becomes a part of someone’s life. Streaming platforms have opened up new opportunities for actors to experiment with complex characters and unique narratives. They demand a certain freshness and boldness, which pushes us to step out of our comfort zones. While TV remains my foundation, I now look for roles that challenge me and allow me to grow as an actor,” she says.
She adds, “Television will always have its own space, especially in countries like ours where it’s deeply rooted in the culture. However, it will need to evolve continuously to keep up with digital platforms. I see a future where both coexist, with television focusing more on family-oriented content and digital platforms experimenting with niche storytelling.”
