We all know that Salman Khan has been dominating the box office since years. Taking the advantage of Eid, Salman releases his movies on the occasion of Eid. Though the movie has upset Salman Khan fans, it did a fair business at the box office. In India, it minted around Rs 170 crores while if we see at the worldwide collection, it is about to cross Rs 300 crore.
As per the sources, ‘Race 3’ was made on a budget of Rs. 130 crore which also includes Rs. 20 crore for PnP. The makers sold the satellite and digital rights for Rs 80 crore. The movie also got Rs 40 crore from the UAE government as most of the movie has been shot in Abu Dhabi. Salman Khan and Ramesh Taurani earned an amount of approximately Rs. 40 crore from the markets and earned around Rs. 65 crore by selling it to the other distributors. The other distributors faced loses of Rs. 20-25 crore.
Trade analyst, Amod Mehra said, “See today as far as the producers are concerned, motion films these days are a success. But when you sell the film, you have to take into consideration the money the distributors make. If they don’t make money then the film is a flop. In case of Race 3, Salman Khan made 100, 200 or 300 crore whatever he wants to say, but he has sold the film at a very heavy price and those who have brought the film will lose at least 30-40%. In fact, even now after exaggeration the figures of Rs. 170 cr, the distributors will get only half of that which is Rs. 70-85 cr, and if they have sold all India it for Rs. 110-120 cr and the film doesn’t make 240 cr the distributors will have obviously lost money.”
He further added, “As for distribution of Race 3, Salim Khan has CI (Central India) he has someone there who handles the distribution, while Mumbai, Delhi, and Punjab were acquired by Reliance on advance payment and not on an MG (Minimum Guarantee) but still have not made money. One time they did it because Salman’s father had committed it out of emotion. Now nobody is going to do that. Distributors might approach Salman but then it depends on him whether he wants to return the money or not, but I don’t think he will return any money. Because once you start to give the money back, then you cannot go ahead and say the film is a hit. Right now they are just trying to whitewash it by saying it earned 200 cr worldwide and it has made money.”
Trade analyst Komal Nahta has said that even if the producers refund the loses of the distributors, still they will be in profit. He said, “Talking about loss, if the makers of Race 3 were to refund distributors, which they will not, it will still be a profitable venture. For example, if they have earned Rs. 120 cr. the distributors’ loss would be around Rs. 25-30 cr., and even after refunding this the makers would still make money. But this time distributors won’t approach Salman for a refund since they know this time there won’t be a refund. Besides I don’t think Salman owes his distributors a refund because it wasn’t like they acquired the film months before, they saw the trailer and then acquired it so, in essence, it was a calculated risk of sorts. So the refund doesn’t arise.”
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